From USA Today: Newspapers grappling with declining circulation and profit margins can turn themselves around if they quickly develop publications and affiliated websites packed with local information, according to an eagerly awaited industry report Wednesday.
“The land rush to meet local information needs has barely begun,” says Newspaper Next: The Transformation Project, based on a study of business models and practices sponsored by the American Press Institute.
For example, the report says that newspapers might assemble databases about parks, medical facilities and restaurants, information about schools, consumer-supplied ratings for restaurants, mechanics and contractors, as well as chat groups for parents and shoppers.
Leave a comment